Blog
Guides for taking ads abroad.
Practical notes on localising video ads: what to keep, what to change and what to check.
Translation vs transcreation: why your best ad flops abroad
A word-for-word translation keeps the words and loses the reason the ad worked. Here's what to keep, and what to change.
Read the articleDub or regenerate? Choosing the right method for each market
Dubbing keeps your footage. Regenerating recasts it. Here's how to decide, market by market.
A pre-launch checklist for localised video ads
Ten things to check before a localised ad goes live, from prices to captions.
How to write ads that travel
Small choices when you write the original make every localised version better.
Your next market is one upload away.
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