Dub or regenerate? Choosing the right method for each market

Regionly gives you two ways to localise an ad. They suit different ads and different markets, and you can mix them for the same ad.

Dub when the person on screen is the point

Dubbing keeps your footage, music and edit, and re-voices each speaker in the new language in their own cloned voice. It's the right choice when the ad's power comes from a specific person: a founder talking to camera, a creator your audience recognises, a customer telling their own story.

• Founder-led and UGC-style ads
• Fast tests in a new market, where you want results before investing more
• Markets where your existing casting already feels natural

Regenerate when the setting gets in the way

Regenerating keeps the structure, offer and product, then films the ad again with a local presenter and a local setting, voiced in the language. It's the right choice when your footage would feel foreign to the audience: the kitchen, the street, the weather or the person on screen.

• Markets culturally far from where you shot the original
• Ads with no speech, where there's nothing to dub
• Testing a fresh angle on a proven script

A simple rule of thumb

Start with a dub in markets close to your original, and regenerate where the setting or casting would stand out. Watch both beside the original and let performance decide where to invest next.